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05Hospitality— 2023
Northwind
A brand and site for a single-origin roastery, built around the rhythm of the roast and the people behind it.
made to be remembered✳
Client
Northwind Roastery
Services
- Brand Identity
- Web Design
- Motion & Interaction
Year
2023
The challenge
Northwind had a following and a flavor, but no system. Every touchpoint was improvised, and the online store could not keep up with demand.
The approach
We built an identity around the roast log — the daily record that already structured their work — and extended it across packaging, signage, and a storefront that tells you what is fresh today.
The outcome
A brand that scales with the business, and a store that sells out every roast within hours of listing.
< 4h
Sell-out time
3.1×
Subscription growth
+22
Wholesale accounts
“They found the story we were already telling and made it visible. Sales followed.”
Next project
Verdant