Field Notes
A storefront and editorial platform for an independent stationery brand, built to make paper feel tactile on a screen.
Client
Field Notes Co.
Services
- Web Design
- Development
- Motion & Interaction
Year
2025
The challenge
A loyal audience knew the product by feel. Online, that feeling disappeared. The brand needed a storefront that carried the same quiet confidence as the paper itself.
The approach
We built a typographic system around the printed page — generous margins, restrained color, and motion that mimics turning paper rather than swiping screens. Checkout was reduced to a single page.
The outcome
A store that converts at twice the industry average for the category, and an editorial platform the team runs without us.
2.4×
Conversion
4m 12s
Avg. session
−18%
Return rate
“They treated the website like a product, not a brochure. It shows in every detail.”
Next project
Atlas Collective