Studio05 Dec 20245 min
The studio model: why generalists win
a thought worth sharing›
The agency model divides work into departments: strategy, design, development, motion. The studio model holds the work together.
A generalist is not someone who does everything poorly. A generalist is someone who understands enough of every discipline to make decisions that hold across all of them.
When one person holds the creative through-line — from brand to website to campaign — the work reads as one voice. That is the studio model, and it is why we structure DSIGNUR the way we do.